You are watching a documentary that won a bunch of prizes in Sundance and Cannes. It starts with a view of a dirty alley somewhere in northamerica. Then the camera focus to a pastel blue fluffy unicorn with a pastel purple mane, very dirty and famished with visible ribs.
Narrator: “here we have a fluffy, it doesn’t actually have a name so we call it Tim. A month and a half ago Tim and 5 of other similar foals where sold together as a pack of Easter Foals™, a seasonal brand of fluffy foal that is only sold during the week before easter”
Tim before being abandoned by its owners (Art from @babbehteef)
Cut to a warehouse full of fluffys in pens
“Fluffy mills take these pastel colored foals and put a half-dozen in a basket, a skeuomorph packaging meant to suggest the fluffies are like easter eggs, hence the coloration choice.”
Easter foals in their packaging (art from @am_onwy_wittwe_babbeh)
A view of a Fluffmart store (art from HerdKing)
“At $35 at your local FluffMart it is a somewhat cheap way to entertain children who get to play around with the foals in their backyards during easter.”
And back to the alley with ‘Tim’ in it
“…of course at the end of the day they are just cheap fluffies with a cheap coloration that is only valuable for a few days of the year and after that is actually considered to be dull and unfashionable. The foal also grows out of its ‘cute’ phase and becomes a young adult fluffy with all the problems and responsibilities that entails to the owner. Kids grow bored of it and parents are unwilling to keep them as a pet and so Tim and the other 5 foals that came in that box with him were thrown away”
There’s a still picture of a red bin with a strange symbol.
“Initially called by authorities the fluffy-bin it was eventually changed to ‘Bio-waste’ due to pressure from the fluffy breeders lobby. It is bad publicity to have a trash bin meant specifically for a product, more so when the product is alive and meant to be used as a pet, even if its legally classified as a ‘bio-toy’ and not an actual animal”
“So the day after easter Tim and the rest of the foals were thrown away in a bin like this, like disposable paper dishes and napkins after a kid’s birthday. They were in a way the lucky ones, many similar foals are just killed before being thrown away, sometimes flushed down the toilet like a dead goldfish, but alive. Tim apparently managed to escape the bin, something that’s not unheard-of, but the fact that it’s alone makes us believe the rest of its ‘easter herd’ didn’t, or they were culled by the harshness of the urban environment”
The camera then shows footage of 2 mangy stray dogs finding Tim, chasing it before it can get behind a dumpster and hide. One of the dogs manages to grab Tim and bite its neck, then drops its and bites its face holding it while the other dog bites its hindquarters trying to claim its share of the prize and effectively ripping the fluffy in two.
“Tim” moments before its death (art from @WhatTheFluff )
“And here we see Tim’s unfortunate demise, one that is fairly common for most stray fluffies”
There’s a transition and then some old footage of odd-looking prototype fluffies inside cages in a lab.
A fluffy prototype mare with its foals (art from @Carpdime )
“Initially created as a high-end pet the fluffy was never meant to be able to survive outside. Weak by design to avoid legal issues it was meant to be harmless to humans and regular pets alike, but it also meant that fluffies would be hopeless in the wild. After the outbreak at the Hasbio labs that freed non-sterile fluffies another engineered feature showed an unintended consequence. Hasbio wanted a monopoly over their creation so they only sold sterile fluffies, but to keep up with demand they made non-sterile fluffies incredibly fertile. A fluffy mare as you probably already know takes only 4 weeks to give birth and can be made pregnant again the same day it gave birth to foals, and those foals will be able to get pregnant as well in only 3 weeks. Meant to increase production this ‘feature’ of fluffies also proved to be their only way to survive outdoors”.
Cut to a view of one of a random prefab house.
“That came with another unforeseen consequence. After fertile fluffies escaped from Hasbio’s Georgia facility new fluffy breeders began to appear.”
Now a view inside the garage of said house, a guy in his late thirties feeding some mares and their foals inside a crude pen made out of an old wood crate.
"Literally anyone could set up their own breeding operation with just a fertile fluffy couple. And so the initial MSRP set by Hasbio of $10,000 for one regular color earthie fluffy soon began spiraling down. A year later brown fluffies were already selling for as little as $20 each, with better colors and types selling for between $70 and $100 with only designer fluffies and the still rare alicorn going above that range.
Prices only went further down as more people tried to invest into the fluffy craze not realizing that the only breeders who actually made money were the very first ones that ventured into the forests near the Hasbio Labs where the original breakout happened to search for the now feral fluffies that had already begun to breed in the wild. Many of those breeders went on to create the first fluffy farms and industrial mills that drove prices further down"
Footage of a vending machine outside a strip mall
“Eventually fluffy prices went so low these companies had to think of new ways to make a profit out of fluffies. Here we see a Foal-in-a-Can vending machine from FoalCan Inc. a company from New Jersey. Here customers can buy a can containing a fresh newborn fluffy foal for only $5. It comes in a nice looking plastic cylindrical enclosure reminiscent of the old iPod cases from Apple, the foal even has its own milk reservoir, absorbing blanket for urine and a rectally-inserted plug to prevent it from soiling itself and the can thus spoiling the product.”
Foals being “canned” before shipping (art from @Carpdime)
Cut to the same vending machine at night, then a close-up of the front showing the foals being illuminated by a faint light from LEDs on the sides of the window
“…but is not all good news. Here we see the same machine two weeks later, as you can see most foals are bloated from being unable to defecate, many have ran out of milk and are now desperate for food. The foals are already walking, talking and their eyes are opened. Despite the machine offering the now older foals at a steep discount from $5 to $2 these foals are barely selling at all.”
A foal-in-a-can past its “fresh stage” (art from @Pawn)
Now a view of the machine’s display. As the clock turns to 12:00AM the price changes from $2 to $1.50
“Much like old pastries at a bakery these fluffies are already past their prime and will most likely be disposed off by the same employees who put them in the machine in the first place, then replaced by a new fresh batch of newborn foals”.
Transition to a view of some random suburb at night, there’s a green pegasus mare with a red mane, starved and filthy with 6 foals in its back.
“Here is another marketing gimmick from the mills: the X-mas Fluffies. Much like their easter counterparts these seasonal fluffies have Christmas-themed colors like red-white, green-white, red-green and so on”.
X-mas fluffy foals at a London Fluff-Emporium (art by Wolfram Sparks)
Cut to a view of a computer monitor playing a youtube video when an ad for X-mas Fluffies pops up.
“Many have replaced other cheap christmas presents and decorations like hallmark cards and santa hats. Amazon even offers prime-shipping by drone of X-mas foals in less than 24hrs. Plenty of people buy these then have them shipped to friends and family. Some companies buy dozens and give them to their employees during office christmas parties”
Footage of some guy putting an old Christmas tree in the trash.
“But again, these are cheap gifts only meant for the occasion. After Christmas is over people are stuck with fluffies in a garish tastelessly coloration. Green fluffies tend to be among the cheapest, mills manage to sell them for as much as 4 times the regular price during the holidays, but the rest of the year many green fluffies are discarded, some stores wont even stock them at all, much like it happens with brown fluffies.”
Cut back to the green and red feral mare and her foals, now slowly approaching a house.
“…and so many foals, barely grown at all and having experienced the joy of ownership by a human they so desperately crave due to their bioengineered programing for only a little while are then disposed of together with dried up trees and old broken christmas decorations. It is now mid january, this young mare barely a filly when discarded got knocked up by a feral stallion, most likely against its will. Filthy because it was never meant to leave a house and emaciated because it was never meant to find its own food this fluffy still has the sense of responsibility to take care of her foals and the need of a human owner programmed in her by Hasbio.”
You can now see the mare getting in front of the door and tapping it with its hoofs.
“The fluffy’s artificial instincts programmed by its creators tell it that it can always ask a human for help, in fact it believes its even entitled to be helped by humans.”
The door opens, a middle-aged guy is now standing in front of the mare. The mare then simply starts walking inside with its foals but then the guy then puts his foot in front of them.
“That isn’t the case, most people simply don’t like feral animals that might have diseases inside their homes, and fluffies are no exception. Problem is that while it is uncommon for a stray dog to actually try to get inside a house this kind of behavior is perfectly normal for fluffies, and so these invasions have become a common nuisance and fluffies having no rights or legal protection at all are at the mercy of homeowners who are sick and tired of their attitude”
You can see that the mare seems to be yelling at the guy, probably demanding food and shelter in typical fluffy fashion. Then the guy waves his hand and we can see the mare suddenly turning around and running away, then a labrador dog shows up…
“This mare was no exception, like many unwelcome fluffies it has been dealt with”
Footage from a Ring doorbell from across the street showing the labrador carrying a bleeding mare and leaving it in the curb. The dog then proceeds to chase around and eat the foals that were spread around the front lawn when it attacked the mare. It just eats them alive, each tiny foal being little more than a snack for the dog.
The last of the foals before being eaten (art from Teyene)
Then a cut to some fancy jewelry store with a sign outside that says Fluffus & Co.
“Fluffies are also being used to promote other products. Here in NYC a jewelry has a special service for their customers. They take fluffy foals in attractive colors and tell them to repeat a message, then place them inside boxes with engagement rings.”
A clip from some promotional video from the store showing a box with a hot pink pegasus filly and a yellow pegasus, both fillies, smiling while holding the ring.
(art from Quickhorn)
Now there’s a view of a backroom inside the jewelry store where an employee takes a box full of foals and takes one, presses the tiny foal’s stomach over a trash bin to empty its bowels then applies some glue to the foal’s anus and genitalia.
“In this case the foal is not meant to be kept at all, it is merely meant to complement the ring and help the customer ‘seal the deal’ with his significant other.”
“After it the foal is always disposed of, the glue was meant to keep it from soiling the inside of the box and thus ruining the moment and is permanent and impossible to remove without expensive surgery or solvents that could damage the fluffy. The foal is meant to be shown together with the ring within the same day of purchase so it will stay happy and lively. By the next day the foal will be already in distress due to being unable to even empty its tiny bladder, but since at this point the ring is probably in a finger the foal is supposed to be thrown away, it being worth less than the box it came in”.
There’s a view of a trash bin outside the store with some bloated dead and dying foals in a variety of colors and types.
(art from Quickhorn)
“Of course sometimes not everything goes according to plan and so there are returns, and while the ring will be put back on sale for another customer the fluffy foal is now useless and thus discarded”.