In the year 2017 the president Arthur Winston had declared war on the 2nd Megaherd and to that extent, the Fluffy pony species itself.
Many propaganda pieces were made at the, such as posters that promoted donations to the cause, recruitment for individuals who wish to join the front lines, or some that urged people to be cautious and warn authorities if a fluffy herd was spotted in the neighborhood.
However what all of them had in common is the effort to demonize Fluffy Ponies.